Privacy policy

Tony Nolan Brazilian Jiu Jitsu dba Pinnacle Brazilian Jiu Jitsu (“we,” “us,” or “our”) operates the website pinnaclebjjaz.com and provides Brazilian Jiu Jitsu instruction at 4139 W. Bell Rd Suite 12, Phoenix, AZ 85053. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website, submit a form, communicate with us via phone, email, or text message, or interact with our advertisements.

By using our website or providing your information to us, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or submit personal information.

1. Information We Collect

a. Information You Provide Directly

When you fill out a contact form, sign up for a free trial class, or communicate with us, we may collect:

• Name (student name and/or parent/guardian name)
• Email address
• Phone number
• Program interest (Adult Jiu Jitsu, Women’s Self-Defense Jiu Jitsu, or Kids Jiu Jitsu)
• Additional information you voluntarily provide in message fields

b. Information Collected Automatically

When you visit our website, we may automatically collect certain information, including:

• Device information (browser type, operating system, screen resolution)
• Usage data (pages visited, time on site, referring URL)
• IP address and approximate geographic location
• Cookies and similar tracking technologies (see Section 5 below)

c. Information You Provide Through Advertising Platforms

If you interact with our advertisements on platforms such as Meta (Facebook/Instagram) or Google and submit a lead form, the information you enter on that form (such as your name and email address) may be transmitted to us for the purpose of responding to your inquiry.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and schedule free trial classes
• To communicate with you about our programs and services via email, phone, or text message
• To send you appointment reminders and class-related notifications
• To send promotional messages and offers (with your express consent)
• To improve our website, services, and advertising effectiveness
• To measure and analyze website traffic and advertising performance using aggregate, non-personally-identifiable data
• To comply with legal obligations

Your personal information is used solely by Pinnacle Brazilian Jiu Jitsu for the purposes stated above. Information collected through lead forms is used only for the specific purpose stated at the time of collection.

3. SMS / Text Message Communications

By providing your phone number and opting in to receive text messages from Pinnacle Brazilian Jiu Jitsu, you consent to receive SMS/MMS messages including but not limited to:

• Appointment confirmations and reminders
• Class schedule updates and notifications
• Promotional offers and special events
• Follow-up communications related to your inquiry

Message Frequency

Message frequency varies based on your interactions with us. You may receive recurring messages. Typically, you can expect to receive no more than 10 messages per month.

Message and Data Rates

Message and data rates may apply depending on your mobile carrier and plan. Pinnacle Brazilian Jiu Jitsu is not responsible for any charges incurred from your carrier.

Opt-Out / Stop Messages

You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. You may also opt out by contacting us directly at 623-272-2918 or [email protected]. We will process your opt-out request within 10 business days. Upon opting out, you may receive one final confirmation message. Opting out of text messages will not affect your ability to receive services from Pinnacle Brazilian Jiu Jitsu.

Help

For help with text messages, reply HELP to any message or contact us at 623-272-2918 or [email protected].

Consent

By opting in to SMS communications, you confirm that you are the owner or authorized user of the mobile phone number provided. Your consent to receive text messages is not a condition of purchasing any goods or services from us. You may revoke your consent at any time using any reasonable method, including replying STOP, calling, emailing, or submitting a written request.

SMS Data Privacy

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Carrier Liability

Carriers are not liable for delayed or undelivered messages. Delivery of text messages is subject to effective transmission by your mobile carrier and is not guaranteed by Pinnacle Brazilian Jiu Jitsu. Carriers and their affiliates shall not be liable for any delays, failures, or errors in the delivery of any SMS or MMS messages connected with this program.

4. Telephone Consumer Protection Act (TCPA) Compliance

Pinnacle Brazilian Jiu Jitsu complies with the Telephone Consumer Protection Act (TCPA) and all applicable FCC regulations governing telephone and text message communications. We obtain prior express written consent before sending any marketing or promotional text messages. Transactional messages (appointment reminders, class confirmations) are sent based on your inquiry and the existing business relationship.

In accordance with the FCC’s consent rule effective January 27, 2026, we obtain individual, one-to-one consent for marketing communications. Your consent to receive messages from Pinnacle Brazilian Jiu Jitsu is specific to our business only.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to compile statistical information about use of our website, such as the time users spend on the site and the pages they visit most often. These statistics do not include personally identifiable information such as your name, phone number, or email address. Cookie-based tracking is entirely separate from any information you submit through our contact or lead forms.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close your browser. Please note that disabling cookies may affect the functionality of our website.

6. Service Providers

We use trusted service providers to help operate our business, including customer relationship management (CRM) platforms, email delivery services, website hosting, and analytics tools. These providers process data only as directed by us and are contractually required to protect your information. They do not use your information for their own purposes.

Your personal information is never sold. We do not provide your information to other companies for their own marketing or promotional purposes. No mobile information, including phone numbers, SMS opt-in data, or text messaging consent, is ever made available to other organizations for marketing or promotional purposes.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Specifically:

• Lead inquiry data: Retained for up to 3 years from your last interaction, or until you request deletion
• Active member data: Retained for the duration of your membership plus 3 years
• SMS consent records: Retained for 10 years from the date of consent, as required by TCPA regulations and state laws including Virginia SB 1339
• Website analytics data: Retained in accordance with the respective platform’s data retention policies

8. Your Privacy Rights

a. California Residents (CCPA / CPRA)

If you are a California resident, you may have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the categories of sources from which it was collected, and the business purpose for collecting it.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out: Your personal information is never sold. You have the right to opt out of any data collection at any time by contacting us.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at [email protected] or 623-272-2918. We will respond to verified requests within 45 days.

We honor Global Privacy Control (GPC) signals and other universal opt-out preference signals transmitted by your browser as valid opt-out requests.

b. All Users

Regardless of your location, you may:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications at any time
• Opt out of text messages by replying STOP or contacting us

9. Children’s Privacy

Our website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13 online. Our Kids Jiu Jitsu program (ages 6–13) requires a parent or guardian to submit enrollment information on behalf of their child. If you believe we have inadvertently collected information from a child under 13, please contact us immediately so we can delete it.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. External Links

Our website may contain links to external websites or services (such as social media platforms, map services, or payment processors). We are not responsible for the privacy practices of these external websites. We encourage you to review their privacy policies before providing them with your personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Tony Nolan Brazilian Jiu Jitsu dba Pinnacle Brazilian Jiu Jitsu
4139 W. Bell Rd Suite 12
Phoenix, AZ 85053
Phone: 623-272-2918
Email: [email protected]